Tell us what you'll run, get a monthly token estimate, then pick monthly, annual, or pay-as-you-go. Every tier includes the full platform.
Estimate first, then commit. Adjust any line in Customize your estimate if your real usage differs.
Use the estimator above the plan cards: select every tool you plan to use (SEO, Google Ads, conversion research, A/B testing — pick all that apply) and tell us how many sites you run. Every plan includes the full platform; your selections only size the token estimate. For Google Ads or A/B testing, pick a traffic band so we can estimate tracked visitors and search-term volume. Fine-tune any line in Customize your estimate.
Each tool action costs a fixed number of tokens based on the work involved — one keyword lookup is one token, and a full conversion research run costs more because it includes screenshots, analysis, and reporting. Your plan includes a monthly or annual allowance, or you can buy tokens with Pay As You Go. Example month on one site: one conversion research run plus two new RSAs is about 235k tokens before heatmaps or heavy test traffic.
Buy tokens whenever you need them — no subscription required. At our retail rate you get 800 tokens per $1 purchased. Top up from Billing anytime.
Yes. One token balance works across SEO, Google Ads, conversion research, A/B testing, heatmaps, surveys, and the rest of the platform — you're not buying four separate products.
Yes. Upgrade, downgrade, or switch between monthly and annual billing anytime from Billing.
You can change plans anytime from Billing. If you run over your allowance, add Pay As You Go top-ups instead of guessing upfront — use the estimator and calculator first, then commit.
MTU means monthly tracked user — one unique visitor our script sees in a calendar month across A/B tests, heatmaps, surveys, and form analytics. You only need a traffic band in the estimator if you run tests or large Google Ads accounts; hover the (i) next to MTU in the calculator for details.
Tokens pay for research and execution inside the platform — your team still approves tests, copy, and what goes live. Nothing ships without your review.