Call Insights reads your CallRail transcripts and surfaces the themes, top questions, voice-of-customer phrases, and buyer personas hiding in them — then promotes the highest-evidence findings into your Conversion Research backlog, with the calls behind each one a click away.
Callers ask whether monthly pricing includes setup, and push back on the per-seat tier.
If you run a call-driven funnel, the most honest CRO research you'll ever read is sitting in your CallRail recordings right now. Buyers say what they like, what they're hesitating over, what your landing page didn't answer, and what made them pick up the phone instead of buying.
And almost none of it gets used. Listening to even a hundred calls is half a day's work. Pulling that into themes, questions, and objections — by hand — is another day or two. Doing it again next month? Nobody volunteers.
So the recordings stack up. The objections that would rewrite your hero copy stay locked in audio. The questions that should be on your FAQ keep getting asked on the phone. The signal is there. The bottleneck is the listening.
Connect CallRail once. Call Insights pulls the recordings and transcripts in the date window you pick, then runs four passes over them — and writes the output into a single living report on the project.
Your calls get grouped into the topics that actually keep coming up — pricing pushback, scheduling friction, fit questions, complaints — with sample quotes and sentiment under each cluster.
A ranked list of the questions callers ask most often, with a suggested answer per question and the landing page each call came from. Drop straight into your FAQ or hero copy.
Three buckets pulled as exact phrases from transcripts — what customers like, what persuades them to buy, and the objections they raise — ready to paste into ad copy and headlines.
Callers get sorted into the four buyer personas (Methodical, Competitive, Humanist, Spontaneous) so your targeting and messaging match the people actually picking up the phone.
Five to twelve themes per report, each with its own count, sentiment, sample quotes, and drill-down into sub-themes. Click into a theme to see the calls behind it.
Callers ask whether monthly pricing includes setup, and push back on the per-seat tier.
Buyers want to confirm the product covers their team size and the integrations they already use.
Every recurring question gets a draft answer you can edit, plus the count and the calls that asked it. Export the list as CSV for your FAQ team.
Three phrase buckets pulled verbatim from transcripts. Stop guessing the words to use in your hero — start using the ones your buyers already use on the phone.
Each caller gets tagged with one of the four classic buyer personas, so you can see which segment dominates your inbound calls and tune your funnel to match.
Every call gets classified as a new prospect, an existing customer, or unknown — based on what's actually said in the transcript. So pre-purchase signal stops getting drowned by support calls.
Every theme, question, and call ties back to the landing page that drove it. You see which pages generate which kinds of calls — and which questions belong on which page.
Search and read every analysed transcript inside the app, with theme tags and links back to the recording in CallRail. Spot-check a finding without leaving the report.
Caller phone numbers are SHA-256 hashed and shown only as a masked tail (***-***-1234). The raw number is never persisted on the report or exposed to the UI.
Refresh pulls only the calls newer than the most recent one in your report and merges them in. New themes, calls, and personas get a 'first seen' timestamp so you can tell what changed.
When a CRO finding clears the per-report supporting-calls threshold (default 3 distinct calls), it gets promoted into the project's conversion research backlog, source-tagged so you can trace it back to the calls that triggered it.
Findings already raised by the Heuristic Analysis pass don't get duplicated by Call Insights. The CR backlog stays one list, not five overlapping lists from five sources.
Promoted findings flow into the project's audit results, so your call data sits next to your GA4, heatmap, and survey diagnoses in the same prioritised list.
Each AI pass uses the project's CRO knowledge base — past winning experiments, internal docs, custom hypotheses — so the findings get sharper as your library grows.
Call Insights sits next to Surveys, Heatmaps, and the rest of your CR tools. One report per project, refreshed in place — not yet another standalone dashboard to remember.
Kills the manual listening tax — get the patterns from hundreds of calls in one report instead of one tab per recording
Surfaces real objections in your buyers' own words — not your team's guess at what's blocking the sale
Hands you exact phrases ready to paste into ad copy, hero sections, and FAQs — pulled verbatim from the transcripts
Ties every insight to a specific landing page, so you know which page to fix and which question belongs where
Separates pre-purchase signal from support noise — new-customer calls and existing-customer calls live in different filters
Lands the highest-evidence findings in your CR backlog automatically — no copy-paste from a transcript into a hypothesis doc
Stop dragging objection language out of recordings by hand. The phrases your visitors are actually hesitating over land in a ranked list, attached to the page that drove the call.
See which questions and themes show up across hundreds of calls before deciding what to test next. Promoted findings flow into the same CR backlog you already work from.
Pull verbatim caller language for ad headlines and landing-page hero copy. The Voice-of-Customer phrases are tagged by landing page, so you can match copy to the source that drove the call.
Get a single living document per project that shows what's actually being said on the phone — themes, questions, objections, personas — refreshed as new calls come in.
Call Insights is built around a specific stack. If you have it, you can kick off the first report in a couple of clicks — it then runs in the background (minutes for small windows, hours for hundreds or thousands of calls). If you don't have the stack, this isn't the right tool today — better to know that up front than three steps into the wizard.
Call Insights reads call data through CallRail's v3 API. You generate one API key per project, paste it into the wizard, and we verify it before saving. CallRail is billed by them directly.
Transcripts are required for the AI analysis. CallScribe is CallRail's transcription add-on — without it the recordings exist, but the four AI passes have nothing to read.
Call Insights is included in the Conversion Research tier. As long as the subscription is active, you can create and refresh as many reports as you need — one per project, no per-run credit charges.
Questions worth answering before you connect CallRail.