Your Growth Prioritization Engine
You have the data. You don't have the order of operations.
Connect Search Console, your ad accounts, GA4, heatmaps, and surveys once. Growth Roadmaps ranks your next moves across SEO, paid, conversion research, and testing — with the source evidence linked behind every line.
The story behind the platform
Built by a consultant who did this work by hand
I'm Ryan Johnson. I spent years as a CRO and SEO consultant — personally coached by Peep Laja, the most influential conversion optimization expert in the world. I helped brands like Silver Jeans, Fresh Tracks Canada, and Adventures Abroad generate tens of millions in additional revenue.
Every engagement ended the same way: I'd hand my client a prioritized list of everything they needed to do to grow their site. They started calling it their "Growth Roadmap."
I built this platform to automate that entire methodology — SEO, ads, conversion research, and testing — so any business can get the same prioritized roadmap without hiring a consultant.
The problem
The Real Cost of No Prioritization Layer
Most growth teams aren't failing because they lack tools. They're failing because nobody connects the outputs into one ranked plan.
Six tabs, zero synthesis
Keywords live in one tool. Ads in Google. Heatmaps in another. Search Console in a fourth. Every channel has data. None of it rolls up into a single answer for "what do we do this week?"
Every channel fights for the same quarter
SEO wants new content. Paid wants fresh RSAs. CRO wants a checkout test. Without a shared scoreboard, the loudest opinion wins — not the highest-leverage move.
Opinions ship before evidence
"Let's refresh the landing page" and "let's test the CTA color" are both guesses until they're backed by keyword gaps, ad message-match data, or a heatmap rage cluster pointing the same direction.
One plan. Every tool.
Four Workstreams. One Roadmap.
One token balance covers SEO & content, Google Ads, conversion research, and testing. Use what you need each week — they work better together.
SEO & Content
Token-basedAutomated SEO runs the full pipeline — keyword research, on-page audit, E-E-A-T, backlinks, internal linking, and content briefs — then ranks every task by impact and effort. Content generation builds pages from real SERP data and competitor analysis, not a blank prompt.
- Automated SEO with prioritized task lists and content calendar
- Auto keyword research with clustered, scored opportunities
- AI content generation and content optimization from SERP data
- SEO tools: forecasting, competitor rankings, on-page crawl, E-E-A-T, backlinks
- AI Search Monitor for LLM and AI-overview visibility
Google Ads
Token-basedAd copy built from your site content, competitor ads, and Google Ads performance data — not generic filler from a blank prompt. Refresh RSAs, build Performance Max assets, and clean up wasted spend on negative keywords.
- Responsive Search Ads and Performance Max from your business context
- Negative keyword discovery and cleanup
- Competitor ad intelligence
- Audience targeting recommendations
- Message-match checks against landing pages
Conversion Research
One-time audits availableAI runs 30 analysis lenses across your GA4, heatmaps, surveys, form analytics, and device data. It reads them together — the way a real analyst would — and surfaces a prioritized list of findings, each tagged with what to do next: test it, just ship the fix, or dig deeper first.
- 30+ GA4 reports cross-referenced with heatmaps, surveys, and form analytics
- Heuristic audit on 8 CRO dimensions plus five-persona Buyer Panel walkthroughs
- Paid-traffic scent check: ad promise vs. landing page promise
- Each finding tagged with PIE and priority scores and an action bucket
- Survey analysis and call insights for voice-of-customer data
Testing & Insights
Token-based · MTU scales with trafficA Bayesian engine (50,000 simulations per metric) tells you the real probability your variant is winning. An AI chat writes variant code from plain English. Heatmaps, surveys, and form analytics run on the same script tag.
- Bayesian probability to beat control with always-valid sequential testing
- AI variant editor: describe the change in English, review the diff before it ships
- Heatmaps, on-site surveys, and form analytics included
- GA4 segment slicing by device, source, audience, or custom attribute
- Server-side SDK for Next.js, Node, Express, Remix, and edge functions
One prioritization engine
Research It. Ship It. Prove It.
Most teams run SEO, ads, and CRO in separate silos. When all four workstreams live in one platform, findings from one channel inform what you ship in another — and test results feed the next run.
SEO finds keyword gaps and content opportunities. Content generation drafts pages built on SERP data.
Google Ads refreshes RSAs and PMax assets from your site content and performance history — with message-match checks on landing pages.
Conversion Research surfaces friction — drop-offs, rage clicks, survey quotes — each finding linked to source data and tagged with what to do next.
Testing proves what worked. Results write back to the finding and the team knowledge base, so the next research run doesn't repeat solved problems.
Trusted by growing businesses
How It Works
Connect your data (5 minutes)
Link Search Console, GA4, and your ad accounts. Drop one SDK on your site for heatmaps, surveys, form analytics, and experiment assignment.
Run what you need this week
Keyword research, automated SEO, ad refresh, conversion audit, or an A/B test — pick the workstream, hit Run. One token balance covers all of it.
Review your prioritized roadmap
Every output is ranked by impact and tagged with what to do next: ship the fix, test it, or dig deeper. Source evidence is linked behind every finding.
Ship, test, compound
Promote a finding to a draft A/B test in one click. When a test concludes, the result writes back to the knowledge base so the next run gets sharper.
Who it's for
Built for how you actually grow
The tools are the same. The prioritized outputs adapt to your business model — ecommerce, SaaS, or lead gen.
DTC ecommerce conversion research
Mobile PDP friction, add-to-cart drop-off, checkout abandonment, and shipping cost reveal — the issues that quietly kill ecommerce conversion rates.
See how it works for DTC ecommerce
SaaS self-serve conversion research
Pricing page confusion, trial-to-paid drop-off, activation blockers, and upgrade friction — the leaks that keep MRR growth flat.
See how it works for SaaS self-serve
Lead generation conversion research
Form field drop-off, trust-signal gaps, and landing page message-match for paid traffic — the barriers between a click and a booked call.
See how it works for lead generation
Common Questions
Is this just another AI tool that generates slop?
The outputs are tied to your data, not a blank prompt. SEO and content work pulls from Search Console, SERP results, and competitor pages. Ad copy pulls from your site content and Google Ads performance. Conversion findings link to GA4 reports, heatmap clips, survey quotes, and form drop-off numbers. You review everything before it ships.
How does pricing work?
One token balance works across every tool — SEO, Google Ads, conversion research, A/B testing, heatmaps, and surveys. Pick a monthly or annual token plan for predictable usage, buy tokens pay-as-you-go anytime, or start with a one-time audit. Use the Plan Finder on pricing to match tokens to your workflow.
Do I need separate tools for SEO, ads, and CRO?
No. The platform covers all four workstreams — SEO & content, Google Ads, conversion research, and testing — from one workspace and one token balance. Use what you need each week. They work better together when research from one channel informs what you ship in another.
Do we have enough traffic for the findings to be useful?
SEO and conversion research work at any volume — keyword gaps, heuristic audits, Buyer Panel walkthroughs, and heatmap sessions don't need statistical significance. A/B testing is where traffic matters. The sample-size calculator in Testing & Insights tells you the days-to-significance estimate from your real conversion rate before you start.
Do I need a developer to write variant code?
No. The AI variant editor in Testing & Insights takes plain-English requests — "make the CTA orange and change the copy to Get started in 60 seconds" — and writes the JS/CSS for you. It reads your live page HTML to pick the right selectors. You review the diff before anything ships. A developer is only needed for server-side rendering with the npm SDK.
I don't want to get locked in.
Pay monthly, cancel anytime. Annual plans get a discount. Your data stays yours.
Start with a Free Audit on Your Own Site
Paste any page from your site. In about a minute, you'll get 3–5 prioritized findings on that exact page — the same output as a full Conversion Research run, scoped to one page. No signup. No install. Or use the Plan Finder on pricing to size a token plan for SEO, ads, research, and testing together.
One token balance · Every tool · Monthly, annual, or pay-as-you-go